ÜRÜ

The bag that says who you are.

Unique. Bold. 100% you.


ÜRÜ

Why Choose ÜRÜ?

Other Brands
Because your bag deserves to be unique
Because you're not a "classic" girl
Because you want a modular bag
Because style is a mood
Because you want a Summer/City vibe 365 days a year
Because ÜRÜ™ is an energy

ÜRÜ™

Create your mood, every day.

Your vibe changes, and so does your bag. With ÜRÜ™, each pin tells a mood, a thrill, an emotion. One day chill, one day love, one day power? You choose, you clip, you shine.

ÜRÜ™

The accessory that looks like no one else: you.

No more worn-out bags. ÜRÜ™ gives you a blank canvas to reinvent. Your pins, your world, your style. Each bag is unique—just like you.

ÜRÜ™

History & Brand Values

Our Message: Creativity. Free Expression. Summer Spirit. Empowerment.

SUMMER 2024

The idea was born on a Miami beach. A different kind of bag. A living bag.

Winter 2024

Creation of the first prototypes, minimalist & modular design.

spring 2025

Official launch of ÜRÜ™.

Today

A community of bold, free and creative girls.

Rated 4.8/5 from 1265 customers who trusted us

What Our Customers Say About ÜRÜ™

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Julie V.

It's the only bag I want to carry every day. It's beautiful, fun, and it really reflects me.

Alexia R.

I gave ÜRÜ to my sister. She said, 'It's me in a bag.' She won't let go of it.

Sarah L.

I was afraid it would be too girly... but with the right pins, it's just me, only better

Juliette B.

I took it to the beach, I'm keeping it for the evenings. Everyone asks me where it's from.

Emma C.

I customize it every morning like an outfit. It's addictive.

FAQ

Frequently Asked Questions

If you cannot find the answer to your question here, please contact us.

What are your delivery times?

Our delivery times vary depending on the destination, but generally orders are delivered within 5 to 10 business days.

Do you offer returns or exchanges?

Yes, in accordance with article L221-18 of the consumer code, you have 14 days from the date of receipt.

How can I track my order?

Once your order has shipped, you will receive an email with a tracking number. You can use this to track the status of your delivery on our website or on the carrier's website.

Is the bag water resistant?

Yes, ÜRÜ™ is waterproof, perfect for the beach, the pool or even rainy days.

Do the pins hold up well?

Absolutely. They're designed to stay put, even if you move, run, or dance.

Can the pins be changed easily?

Yes, you can clip/unclip them in 2 seconds without tools required.

Is it heavy?

Not at all. It's ultra-light, even with the pins. You can wear it all day without fatigue.