Barbie
A vibe, a statement.

Total Customization
Every pin is a part of you. Add them, remove them, change them whenever you want.
Easy to Clean
A splash? A wipe with a sponge and it's good to go again. Like new.
Light & Spacious
Big enough to carry everything. Light enough to carry all day.
Resistant to Life
Beach, sun, water, sand: ÜRÜ™ is ready for anything. And fears nothing.

ÜRÜ™
A bag that speaks for you.
Want to stand out without overdoing it? ÜRÜ™ says it all, without a word. Your pins tell the story of your mood, your style, your energy. Every detail reflects you. It's your bag, your language, your vibe.

ÜRÜ™
Designed for summer. Made to last.
Beach, city, sunset, or festival: ÜRÜ™ goes everywhere with you. Lightweight, flexible, waterproof—and always looks great. It withstands sand, sun, and likes.
ÜRÜ™
He doesn't follow trends. He creates them.
98
%
of customers say they feel more confident when carrying their ÜRÜ™ bag.
98
%
of customers find that their ÜRÜ™ bag triggers spontaneous compliments .
ÜRÜ™ – The only bag that says who you are. ÜRÜ™ – The only bag that says who you are.
ÜRÜ™ – The only bag that says who you are. ÜRÜ™ – The only bag that says who you are.
ÜRÜ™ – The only bag that says who you are. ÜRÜ™ – The only bag that says who you are.
ÜRÜ™ – The only bag that says who you are. ÜRÜ™ – The only bag that says who you are.
ÜRÜ™ – The only bag that says who you are. ÜRÜ™ – The only bag that says who you are.

ÜRÜ™
Attention, limited edition colors.
Every ÜRÜ™ color disappears quickly… and doesn't come back. What you see today may not be there tomorrow. Don't let your ideal vibe disappear before your eyes.
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FAQ
Frequently Asked Questions
Is the bag water resistant?
Yes, ÜRÜ™ is waterproof, perfect for the beach, the pool or even rainy days.
Do the pins hold up well?
Absolutely. They're designed to stay put, even if you move, run, or dance.
Can the pins be changed easily?
Yes, you can clip/unclip them in 2 seconds. That's what makes ÜRÜ™ so addictive.
Is it heavy?
Not at all. It's ultra-light, even with the pins. You can wear it all day without fatigue.
What is the material?
A high-end silicone: soft, strong, flexible and very easy to clean.
Can the bag be washed?
Yes, with clean water or a wipe. It is sand and stain resistant.